With great splendor, the School of Physical Education and Sport Science (TEFAA) of Democritus University of Thrace celebrated its 40th anniversary during the Commemorative 32nd International Congress on Physical Education and Sport Science (ICPESS), held from May 31 to June 2, 2024. This year’s congress hosted over 900 participants from Greece, Cyprus, the USA, Finland, Norway, Germany, the UK, Poland, Romania, Italy, Bulgaria, and Egypt. A total of 250 scientific papers were presented, along with nine roundtable discussions featuring distinguished speakers from Greece and abroad, nine practical application workshops, and parallel events organized by the Hellenic Academy of Physical Education covering a wide range of topics in Sports Science.

The keynote speaker of the congress was Professor Jayden (Yongiae) Kim, an expert in Sports Management from Kutztown University, Pennsylvania, USA. A highlight of the event was the celebration of the achievements of the Greek Men’s and Women’s National Water Polo Teams, followed by the honoring of the President of the Hellenic Swimming Federation (KOE), Kyriakos Giannopoulos, and the National Team Coaches, Theodoros Vlachos and Alexia-Anna Kammenou. Distinguished athletes Konstantinos Loulis, Georgios Afroudakis, Paraskevi Vassou, Margarita Plevritou, and Christina Diamantopoulou were also awarded. Special recognition was given to the Secretary General for Sports, Mr. Georgios Mavrotas.

The “Nikos Samaras Award” was presented to Olympic Champion in Artistic Gymnastics, Dimosthenis Tampakos, an exceptional athlete and individual who has emerged as one of the brightest names in Artistic Gymnastics, achieving the highest international accolades

A’ Announcement
Programme
Book of abstracts
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Keynote Speecher

Professor Andrew Jones

keynote_speaker

Title of the Keynote Speech: Unlocking the game: The future of sport marketing research through Biometrics

The keynote speaker of the conference was Professor of Sport Management, Jayden (Yongiae) Kim, from Kutztown University in Pennsylvania, USA. Dr. Kim is a distinguished researcher specializing in neuromarketing and sport consumer behavior. With a career spanning over 150 peer-reviewed articles, book chapters, and technical reports, his work integrates psychology, marketing, and mass communication theories to study sport media consumption. A Research Fellow in the North American Society of Sport Management, Dr. Kim is recognized as a leading voice in sport marketing research.

In his keynote, “Unlocking the Game: The Future of Sport Marketing Research through Biometrics,” Dr. Kim highlighted the transformative potential of biometric technologies like eye-tracking, facial expression analysis, GSR, and EEG in sport marketing. He emphasized how these tools delve into subconscious and emotional consumer responses, surpassing traditional methods. Advocating for a biometrically-driven approach, Dr. Kim outlined its ability to provide deeper insights into consumer behavior, enabling both academics and practitioners to navigate the evolving landscape of sport marketing effectively.

“Nikos Samaras” Award

The “Nikos Samaras Award” was presented to Demosthenes Tabakos, the Olympic gold medalist in Artistic Gymnastics, an outstanding athlete and individual who has emerged as one of the brightest names in the sport. Achieving the highest recognition on an international level, his impressive career includes winning gold and silver Olympic medals in the rings event in Athens (2004) and Sydney (2000), respectively, placing him among the greatest athletes in the history of the sport in our country and beyond.

The “Nikos Samaras Award” was presented to Demosthenes Tabakos, the Olympic gold medalist in Artistic Gymnastics, an outstanding athlete and individual who has emerged as one of the brightest names in the sport. Achieving the highest recognition on an international level, his impressive career includes winning gold and silver Olympic medals in the rings event in Athens (2004) and Sydney (2000), respectively, placing him among the greatest athletes in the history of the sport in our country and beyond.

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